Avoiding Information Overload

If you haven’t yet heard this phrase, information overload, you will soon – because it happens to the majority of new Internet marketers at some time or another. Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help.

It happens easily with this industry because there are so many options you have – an endless array of opportunity. You can be a product owner and an affiliate at the same time.

You can use article marketing, social marketing, or pay per click campaigns. You’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start!

The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now.

Don’t invest in a guide about Google AdWords, another about Squidoo, and one about Private Label Rights all at the same time. There’s an old saying, “How do you eat an elephant?” Answer: One bite at a time.

Internet marketing is your elephant and you have to choose whether you want to eat the ear, the foot, or the tail section first. It doesn’t matter if you start out learning about social marketing before you know the ropes of article marketing.

The point is that you’re educating yourself and putting that knowledge to work for you. As long as you read the social marketing guide and apply that insight to a method of making money, you’re on the road to success!

Some things won’t make sense to learn before others. If you know you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Start with something you can do.

You don’t want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a free blog? Get a blog guide. Launch a blog.

Then move on to whatever interests you next, such as product creation or selling on eBay – whatever floats your boat. The key is to not get stymied by having too much information and too many choices at once.

Help, I’m New And I Need An Internet Income.

Help, I’m New And  Need An  Internet Income Quick!”

Ever Say Things Like This To Yourself?:

I need to make more money?

If I could only earn money from home.

I want to be my own boss.

I want to spend more time with my wife, husband, child…(etc.)

What If I Could Show You A No Nonsense Way

To Start Making Money Online,

Regardless Of What You Are Currently Doing,

Would That Interest You?

I Thought It Might!……………….. Listen, I know you might have tried other programs and been left down by the Gurus.

That is not your fault. This system will work as long as you try it. How can I make that claim? Simple, I use these methods to make money from home. This is not earth shattering…It might not make you a million dollars….but, it will make you money and there is always money rolling in.

So, why not give it a try? We could easily sell this information for $47 or $27. That is NOT why I put this guide together. I put it together and priced it low so that you can start making money. It’s really that simple.

You might be wondering:  What Is The Newbie Cash Guide?

ANSWER: “A Realistic Guide For People Who Need To Make Money Quickly From Their Own Home While Building Up Their Internet Business.”  (if they want an internet business. If not, you can just keep making cash using the methods in the guide.)

I’m Not Going To Sell You On Why You Should Buy The Guide.

You have two choices:

#1. Stay were you are and don’t buy the guide. (Nothing will change.)

#2 Get our guide and start making money. (Really, you will make money. I’m sure of it.)

Life Is Like Chess And It’s Your Move.

Help! I'm New And Need An Internet Income.

Answering the Question, “What Do You Do for a Living?”

I say: I Work From Home. People Hear: I Have No Job…

 

When you make a living online, a lot of people won’t understand what it is you do. Some of them will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting porn, because they think that’s all the Internet is used for!

You need to be prepared to deal with people like this. Some of them may even be close friends and family members who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell eBooks online, you can explain to people that you’re a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your books as downloadable products.

If people still don’t understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you’re in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through AdSense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

If you want to, you could show them some of your sites or blogs to illustrate the point. Some people feel more comfortable just telling people they design websites. If you’re a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you’ll make them a site, too.

If you don’t want to deal with all of the questions about spamming and porn, just telling someone you design websites will usually be enough to throw them off your trail. If people are particularly persistent with their questions, you can start to point out some examples of people who have been very successful making money online.

Don’t just use examples of famous Internet marketers like John Reese or Yanik Silver! Use some examples with verifiable “proof” in mainstream media. For example, the famous “make money” blogger John Chow has a number of stories out there about him.

There’s also teenaged entrepreneur Ashley Squalls who has made mainstream news in a big way by making over $70,000 per month with advertising on her site that gives away MySpace layouts. And of course, the infamous Perez Hilton – a celebrity blogger who cashes in on the ad space his blog has.

You should try to realize that some people will just never understand what you do. Try to explain it the best way you can, and if it doesn’t work, accept it. Some people just won’t get it. If the in-laws or your spouse are nagging you because your money isn’t yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease.

 

How Newspapers and Magazines Find Great Content

Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that’s printed in a newspaper is usually more carefully checked than content found on the internet.

Online, a lot of websites tend to have similar information. Often time’s content writers do most of their research from other sources online.

Yet newspapers and magazines work completely differently. They’re consistently able to produce highly unique content every single month that’s unlike anything that’s ever been published. How do they do that?

Here are some of the ways that newspapers and magazines find great content.

==> Interviewing Real Experts

Instead of looking through medical websites, journalists will actually call up well-known doctors to ask for their opinions.

If they’re doing an article on a particular car, they might call up the car manufacturer or a plant manager to talk about how the car was built.

As a smaller publisher, you might not be able to command the same respect as a New York Times reporter, but you’ll be surprised at how many people are willing to give free advice if you just ask.

==> Using Books and Offline Publications

Another common source of information is written books and other publications, especially academic papers, research papers or official studies.

By looking up studies and books written by experts in the field, you can get a much more in-depth look into subjects that you just wouldn’t get from browsing internet websites.

There are several academic paper search engines out there you can use to find detailed source material for research.

==> The Public at Large

You might be surprised at how much information can be gleaned from the public at large. Granted, this doesn’t work for skill-intensive subjects like medicine or law, but for many subjects the public at large can be a great resource for content.

For example, if you run a financial blog and you want to write a post about how rent control affects the economy, where might you go?

Yes, you can research academic theories about rent control. You can Google “rent control” and see what else is written online about the subject.

But one fascinating place you could look is everyday people who actually live in rent-controlled places. Talking to just a handful of these people can give you more insight into how rent control really affects things than reading a dozen articles online.

As you can tell, newspaper and magazine writers tend to get their information from different sources than most online writers. Granted, these methods of researching content take a lot more time and effort. However, if you’re willing to put in that time and effort, you’ll be able to create content that’ll blow your competition out of the water.

Finding Your Voice as a Content Marketer

When you read content by someone who’s found their voice, there’s a really distinct ring to it. You can tell they’re really passionate, really self-expressed and really know what they’re talking about.

People are moved by those who speak with their real voice. Yet what most people don’t realize is that almost everyone who’s found their voice had to put in a lot of work to find that voice. It doesn’t usually come naturally.

So how do you find your voice as a content marketer?

==> Start with What You’re Passionate About

If you love internet marketing, get into the internet marketing field. If you love crocheting, get into the crocheting field.

Ask yourself: What’s a topic that you could talk about for hours and hours on end? What’s a topic that you’d talk about and obsess about even if you weren’t getting paid?

What’s something that really lights you up in life and gets you excited?

While not every passion can be turned into a career, you’d be surprised at how many people do manage to turn their passions into money, even in very obscure fields.

Start with what you’re really passionate about. It’ll come through in your voice.

==> Be as Self-Expressed as Possible

Try to write without censorship. Don’t worry about grammatical correctness or political correctness.

If you’re speaking from your real voice, you’re probably going to turn some people off. However, you’ll also really attract the kinds of people you should be attracting.

People who have strong voices are polarizing – Some people like them, others might hate them. But that’s how real followings are built. Seldom is a following built from people who try to please everyone.

When you’re writing content, try to write as if you were speaking one on one to a friend. Write naturally, in a casual yet self-expressed and passionate manner.

==> Care about the Impact You Want to Make

Can you tell the difference between someone who’s written something and really cares if you succeed, versus someone who’s just writing the content to write the content?

Most likely, you can tell that the former has a completely different feel to it. Naturally, it’s the people who really want to help us that we feel drawn to.

When you’re writing content, ask yourself: Who are you trying to help with this content? How would you like their life to change as a result of you writing this content for them?

If you really want to help people, they can sense that. It comes through in your writing and your voice. It creates loyalty.

Your voice isn’t “one thing” that people can point to and say whether it’s good or not. It’s more of the overall vibe of your content, how everything you say is presented. A great voice will create a sense of community, loyalty and following, while a weak voice will turn people away from your content.

Design Tips for Content Websites

Having great design on a content website will play an important part in your user’s overall experience. Good design can increase trust, while poor design can decrease trust. Better designed websites will get more opt-ins, more sales and more referrals. In general, design plays a pretty big part in the overall web marketing picture.

Here are a few design tips for content websites.

==> Reduce Your Ads

Yes, you need to make money. However, crowding your page with advertisements really isn’t great design.

In fact, a study of several hundred thousand websites showed that statistically, having more ads on your site means you’re slightly less likely to rank well than other sites with fewer ads.

Your ads should integrate well with your website in general. The ads should be relevant, and placed strategically to get your user’s attention without being intrusive.

==> One or Two Images per Page

Having high quality, professional photos on your page can really add to the aesthetics of your site. However, crowding your page with graphics makes it look very unprofessional.

Try to have just one or two carefully chosen images per page. If your article is really long you can have one or two more, but try to avoid having images too close to one another.

Make sure any photos on your website are crisp, taken with a high quality camera. They also need to be relevant to the content. Try to have to color corrected before publishing, so the colors and contrast really stand out.

==> A Stellar Header Graphic

Your header graphic is one of the most important elements of what your website looks like. After all, it’ll be on the top of every page visitors go to, affecting their overall experience.

If you’re not a professional designer and you’re doing your website yourself, this is perhaps the one area where you should consider hiring someone professional to do it for you.

Your header graphic should contain just one or two graphical elements and just one or two text elements. The text elements and the graphic elements can’t both be too loud, or they’ll clash with one another or detract from the overall content.

==> A Coordinated Color Scheme

Your site overall will generally look better with relatively similar colors. Use complimentary colors or adjacent colors on the color wheel in your design colors.

Avoid colors schemes that clash or have one color standing out too much. The goal of your design shouldn’t be to bring attention to your design, but to create a positive framework for visitor to consume your content.

These are a few of the most important elements to designing content websites that look good and make people want to stay on your site longer.

Time Management Tips for Successful Freelancers

Freelancers around the globe all face one critical challenge to their success. The ability to manage their time is incredibly important. It can mean the difference between failure and success. Manage your time well and you’ll not only accomplish more, you’ll also make more money. Here’s how.

#1 Get a calendar, and use it. One of the easiest mistakes to make is to assume you’ll remember the projects you have on hand, what’s due, and when it’s due. This can not only lead to a sense of feeling overwhelmed, you will also likely forget something. There’s nothing worse than having to cram a project in. You’re left feeling like you couldn’t give the project 100% and perhaps have an unhappy client.

The solution is simple. Get a calendar, or calendar software, and use it. Schedule your projects, not only when they’re due but also when you’re going to work on them.

#2 Make room for changes. Some days just don’t go very well. Maybe you’d planned on writing a report and you wake with a migraine. Well if you’ve scheduled that report to be written the day before it’s due, you’re out of luck. However, if you’ve made room in your calendar for bad days, rush jobs and other challenges life throws at you, then you’ll sail through the project without any problem.

#3 Stay focused when you’re working. Freelancers have the ability to work from anywhere they desire. They can work from their couch, the beach, the coffee shop or the park. This freedom also presents challenges. It’s tough to focus.

If you’re great at focusing rather than surfing the web, checking your email or feeding your fish on Facebook, then great. If you struggle with focus, consider using a timer to help you stay focused. Set the timer for how long it should take you to complete a project and work on the project until the timer beeps. If you’ve been focusing solely on your task, then it should be completed or nearly completed.

#4 Calculate your hourly rate. If you’re money motivated, this is a great way to help you stay focused and on task. For example, if you have 50 articles to write and it takes you five days to write them, at a rate of $20/article you’re making $25/hour in an eight hour day. However, if you can write those same articles in two days, you’re making $62.50/hour. The latter is a much more enticing hourly rate.

#5 Set aside time to stretch, play, and otherwise laze about. All work and no play leads to boredom, procrastination, and a complete and total inability to focus. Set aside time to do nothing, at least nothing work related. You’ll be much better able to focus and manage your work time later.

Managing your time as a freelance writer is generally a learned skill. Pay attention to your days, weeks and months. Are you successful? What challenges did you have? How can you eliminate those challenges from happening again? Use these five tips and you’re well on your way to a long and happy freelance career.

Don’t Get Burned Out As A Freelance.

Managing Freelance Burnout

If you haven’t experienced freelance burnout, it’s probably only a matter of time. Burnout is something that happens to most freelancers. There are a few key ways to manage it so it doesn’t affect your income or career.

What Is Freelance Burnout?

Freelance burnout is what happens when you just don’t have it in you to complete another project for anyone, even your best clients. You’re just plain tired of being a freelancer. You procrastinate to the point where every project becomes an emergency project or it’s delivered late. Your passion and enthusiasm for your career and business have evaporated.

What Causes Freelance Burnout?

Burnout is caused by a number of possible events or factors.

1. You’re in the wrong niche/industry. Sometimes we dive into a niche because it’s the easiest. However, if you don’t have an undying passion for that niche, then burnout is a very real possibility.

2. You’re working too hard. Working every day, seven days a week and eight to ten hours a day is a lot. For most people, it’s too much. Even if you absolutely enjoy what you’re doing, breaks and days off are essential.

3. You’re bored. Sometimes freelancers end up doing the same type of project over and over again. If you’re in a creative field, this may be stunting your creativity.

I’m Burnt Out, Now What?

If you’re suffering from burnout, try to identify why it is happening. Are you bored? Working too hard? In the wrong field? Take some time to look within yourself for the answers. It’s not going to go away until you know what’s causing it.

If you’re bored, find something that excites you. Look for a creative outlet. It can be something related to your business or entirely separate. You can create a new report, video or ebook to promote your business. Take up photography as a new hobby or write a fiction book. Make time to keep your creative side happy.

If you’re working too hard, the solution is both simple and complicated. The simple solution is to stop working so hard. However, you have obligations – both financial and to your customers, right? Look for ways to lessen your workload. Can you outsource some of the tasks that take up your time? Do you have room in your budget to weed out the smaller, lesser paying clients, and focus on the bigger clients and projects?

Ideas to Market Your Freelance Services

You’re a freelancer, right? In order to continue to be a freelancer and to grow your business, it’s important to get the word out. It’s called marketing and it’s something many freelancers neglect. Take advantage of their mistake and capture more clients. Here are seven ideas to market your freelance services.

#1 Guest blog – Your prospects read industry blogs, right? Email the owner or owners of the blog and offer to be a guest blogger for free. Your posts will capture the attention of prospects and turn them into customers. Make sure when you sign on as a guest blogger, that you’re able to also create a bio and a link back to your blog or website.

#2 Give away free information – In addition to becoming a guest blogger, write or create a free report, online course or even a video to give away. Make sure your free information provides valuable information – information that provides a solution or solves a problem for your audience.

In addition to offering the free information on your website, you can also offer it to other business owners to distribute. Make sure they agree to keep your name as author and your contact information intact.

#3 Article marketing – Another way to gain attention and market your freelance business is to create articles and publish them on article marketing sites. They’ll be published on a number of websites. Your author information will be intact and you’ll drive tons of traffic and prospects to your website.

#4 Create a newsletter – When you gain subscribers, whether they’re customers or not, you have access to them. They’ve agreed to receive information from you and you can provide them with valuable information. Each newsletter is an endorsement for you and your services. Invite them to forward your newsletter to a friend for more exposure.

#5 Ask satisfied customers for referrals – Don’t be shy. When a customer is satisfied, ask them for referrals. In fact, you can create a referral reward program. Each customer who refers a new customer can receive 50% off their next project. Make sure to include a dollar limit on that referral bonus, unless you don’t mind giving away thousands of dollars.

#6 Network – Social networking is a wonderful way to meet new people. It’s also a great way to share your knowledge, skills and experience. You can offer value to others and in return they may become customers.

#7 Don’t forget promotion – Postcards, business cards, advertisements and magnets on the side of your car… these little promotional items can go a long way toward attracting awareness. Invest your money wisely and focus on a few small promotional items.

Marketing doesn’t have to be stuffy and complicated. You can find creative and effective means to spread the word about your business. Growing your freelance business takes time and resources. Invest them wisely and reach your freelance business goals.

How to Keep Your Best Clients

You’ve worked hard to get where you are. You’ve marketed. You’ve done projects on spec, and for less than you’d like just to make a name for yourself. Finally, you’re starting to get some truly great clients. Clients that fit your ideal client profile. It’s vitally important to keep these fantastic clients.

Your best clients are the ones that are:

* Easy to work with
* Provide frequent jobs and income
* Give you a sense of joy, pride and accomplishment

So what can you do to keep your best clients? What can you do to make sure your bread and butter, your dream clients, stay with you for the long haul?

#1 Deliver more than promised. One of the best ways to ensure your clients stick around is to go above and beyond what they ask for. Imagine if you went to the dentist and they not only cleaned your teeth but whitened a few of the front ones for free? You’d be ecstatic, right? That’s a dentist you’d go back to in six months, maybe even if you’re terrified of the dentist.

#2 Become more than just a service provider. Service providers are easy to come by. Maybe not ones that are as good as you, but they’re out there by the dozens to be sure. One way to keep your customers coming back again and again is to become an advisor and someone they can turn to.

How do you accomplish this transition from service provider to consultant? Begin by offering advice and insight when it’s appropriate and relevant. When they ask you a question or for your advice, give it. Back it up with reasons why you feel the way you do and establish yourself as an expert.

#3 Honor your commitments and follow through. It might surprise you to know that your customers are probably accustomed to freelancers who flake. Many freelancers are really good about making commitments and promises, but few are good at following through. Create a no excuses policy for yourself. Always deliver on time and follow through on your commitments. You’ll surprise your customers and they’ll come back for your services again and again.

#4 Touch base. Sometimes clients drop away for a while. Make sure they keep you in the front of their mind by touching base with them from time to time. Connect with them on social media sites. When you come across some industry information you think they might benefit from, send them a note. Keeping your customer in mind will help them remember you when they need your services.

Keeping your best customers is about offering exceptional customer service. It’s about taking the extra steps to let them know they’re important to you. It’s well worth the effort. You’ve come a long way. Keep your best customers and make your freelance life all you dreamed it would be.