Bookmarking to Build Links

Social bookmarking is extremely popular with marketers in every niche. Social bookmarking sites such as Digg, Del.icio.us, and Technorati allow users to add links to sites they like and other visitors can grab those links and add it to their own lists, making your URLs go viral.

 

Social bookmarking sites can be great for getting traffic to your own domains. You can bookmark your sites yourself and then hope others will share the links and in some cases vote your entries up, like Digg users will do.

 

If enough people vote for a particular story, it might make it to the front page of that bookmarking site. A front-page listing can mean thousands of visitors a day. But because of the very nature of social bookmarking sites, if you want to get a lot of traffic from the bookmarking sites themselves, then you have to make sure that the links you submit are newsworthy – not just your sales pitch page.

 

Use the news to work your site into the bookmarking bevy of links. For instance – let’s say you’re in the gardening niche and you have a site on growing tulips. A simple how-to site may not get shared a lot.

 

But let’s say you read an article about a the discovery by a group of scientists that says people who grow tulips in their yards are 60% less likely to develop lung cancer, then you’d have a pretty decent shot at having a lot of users in both the gardening and health demographic share your links with others.

 

If your sites tend to be less newsworthy and more general, then you shouldn’t worry about how many people vote for a story or share your links. Just concentrate on using the social bookmarking sites to gain backlinks to your sites.

 

Concentrate on bookmarking the index page of each of your sites first. Be careful not to bookmark too many of your own sites at first, since that can appear spammy – remember to bookmark other interesting sites you see that you don’t necessarily own yourself.

 

The key to social bookmarking is to become part of the community who shares interesting information. Create a good profile that tells a little about you. Add a picture, and if the site offers it, start building a “friends” list.

 

Be careful about how many links you add per day. You shouldn’t go crazy and add 100 links the day you sign up to a social bookmarking site. Keep it to ten or less per day and you should be fine.

 

After you’ve been a user for several weeks, you might be able to get away with up to 50 per day. Just make sure to keep bookmarking stories on other websites. Vote for a few of the stories that made it onto the first page. Bookmark a story at FoxNews.com every once in a while, or a funny YouTube video. This helps make your profile look a lot more legitimate in the eyes of the community.

Avoiding Information Overload

If you haven’t yet heard this phrase, information overload, you will soon – because it happens to the majority of new Internet marketers at some time or another. Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help.

It happens easily with this industry because there are so many options you have – an endless array of opportunity. You can be a product owner and an affiliate at the same time.

You can use article marketing, social marketing, or pay per click campaigns. You’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start!

The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now.

Don’t invest in a guide about Google AdWords, another about Squidoo, and one about Private Label Rights all at the same time. There’s an old saying, “How do you eat an elephant?” Answer: One bite at a time.

Internet marketing is your elephant and you have to choose whether you want to eat the ear, the foot, or the tail section first. It doesn’t matter if you start out learning about social marketing before you know the ropes of article marketing.

The point is that you’re educating yourself and putting that knowledge to work for you. As long as you read the social marketing guide and apply that insight to a method of making money, you’re on the road to success!

Some things won’t make sense to learn before others. If you know you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Start with something you can do.

You don’t want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a free blog? Get a blog guide. Launch a blog.

Then move on to whatever interests you next, such as product creation or selling on eBay – whatever floats your boat. The key is to not get stymied by having too much information and too many choices at once.

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An Introduction to Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.

Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.

That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.

You can also use a microphone to record your voice explaining the process as you go through it.

Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things.

Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own Group own Squidoo. (That Hub Pages Now)

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

 

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Answering the Question, “What Do You Do for a Living?”

I say: I Work From Home. People Hear: I Have No Job…

 

When you make a living online, a lot of people won’t understand what it is you do. Some of them will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting porn, because they think that’s all the Internet is used for!

You need to be prepared to deal with people like this. Some of them may even be close friends and family members who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell eBooks online, you can explain to people that you’re a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your books as downloadable products.

If people still don’t understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you’re in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through AdSense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

If you want to, you could show them some of your sites or blogs to illustrate the point. Some people feel more comfortable just telling people they design websites. If you’re a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you’ll make them a site, too.

If you don’t want to deal with all of the questions about spamming and porn, just telling someone you design websites will usually be enough to throw them off your trail. If people are particularly persistent with their questions, you can start to point out some examples of people who have been very successful making money online.

Don’t just use examples of famous Internet marketers like John Reese or Yanik Silver! Use some examples with verifiable “proof” in mainstream media. For example, the famous “make money” blogger John Chow has a number of stories out there about him.

There’s also teenaged entrepreneur Ashley Squalls who has made mainstream news in a big way by making over $70,000 per month with advertising on her site that gives away MySpace layouts. And of course, the infamous Perez Hilton – a celebrity blogger who cashes in on the ad space his blog has.

You should try to realize that some people will just never understand what you do. Try to explain it the best way you can, and if it doesn’t work, accept it. Some people just won’t get it. If the in-laws or your spouse are nagging you because your money isn’t yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease.

 

Affiliate Marketing – An Easy Way to Success

Affiliate marketing is when you sign up to promote other people’s products (or services) for a share of the sale in the form of commissions. As an affiliate marketer, you usually don’t need any special training or start-up funding.

Your tasks as an affiliate marketer will be to drum up traffic to the product owner’s pitch page, allowing them to convert the prospect into a buyer. The more targeted you are with your traffic promotions, the higher your conversion rate will be.

There are many things you can promote as an affiliate. On Amazon, for instance, you can promote anything tangible (and a few digital download to boot). If you want to be in the paintball niche, you can include links using your Amazon associate (affiliate) ID to sell specific paintball guns, paintballs, and attire.

You can go to sites like ClickBank or PayDotCom and get a unique affiliate ID to promote an endless supply of information products. They house everything from acne to organic gardening.

You can even become an affiliate promoting actions. There are many Internet marketers who focus their business on getting a steady stream of traffic to take an action, such as filling out a survey online.

With affiliate marketing, you don’t have to worry about developing ideas and creating products. You don’t have to deal with customer service follow-ups or continually process more products for the marketplace.

Your job is often made easier by product owners who care so much about their own success, that they provide a toolbox to help you with yours! The toolbox usually includes readymade emails, web reviews, and banner ads you can use with your own link embedded in them for instant plug-n-play success.

Most Internet marketers will eventually blur the lines of product owner and affiliate marketer. Product owners continually use their list of buyers to promote affiliate items, and affiliates often build such a good reputation in a niche that they’re urged to come out with a product of their own.

How much can an affiliate marketer earn? There are no limits. You can market multiple niches and work as much or as little as you want to generate targeted traffic through your links. Super affiliates earn six figures or more, but even a beginner affiliate can earn enough to pay the bills each month – with some change to spare!