You’re a freelancer, right? In order to continue to be a freelancer and to grow your business, it’s important to get the word out. It’s called marketing and it’s something many freelancers neglect. Take advantage of their mistake and capture more clients. Here are seven ideas to market your freelance services.
#1 Guest blog – Your prospects read industry blogs, right? Email the owner or owners of the blog and offer to be a guest blogger for free. Your posts will capture the attention of prospects and turn them into customers. Make sure when you sign on as a guest blogger, that you’re able to also create a bio and a link back to your blog or website.
#2 Give away free information – In addition to becoming a guest blogger, write or create a free report, online course or even a video to give away. Make sure your free information provides valuable information – information that provides a solution or solves a problem for your audience.
In addition to offering the free information on your website, you can also offer it to other business owners to distribute. Make sure they agree to keep your name as author and your contact information intact.
#3 Article marketing – Another way to gain attention and market your freelance business is to create articles and publish them on article marketing sites. They’ll be published on a number of websites. Your author information will be intact and you’ll drive tons of traffic and prospects to your website.
#4 Create a newsletter – When you gain subscribers, whether they’re customers or not, you have access to them. They’ve agreed to receive information from you and you can provide them with valuable information. Each newsletter is an endorsement for you and your services. Invite them to forward your newsletter to a friend for more exposure.
#5 Ask satisfied customers for referrals – Don’t be shy. When a customer is satisfied, ask them for referrals. In fact, you can create a referral reward program. Each customer who refers a new customer can receive 50% off their next project. Make sure to include a dollar limit on that referral bonus, unless you don’t mind giving away thousands of dollars.
#6 Network – Social networking is a wonderful way to meet new people. It’s also a great way to share your knowledge, skills and experience. You can offer value to others and in return they may become customers.
#7 Don’t forget promotion – Postcards, business cards, advertisements and magnets on the side of your car… these little promotional items can go a long way toward attracting awareness. Invest your money wisely and focus on a few small promotional items.
Marketing doesn’t have to be stuffy and complicated. You can find creative and effective means to spread the word about your business. Growing your freelance business takes time and resources. Invest them wisely and reach your freelance business goals.