Whether your freelance business is exactly where you want it or you’re looking to grow, it pays to spend some time filling your rolodex with great clients. After all, the more clients you have, the more money you’ll make. Here are a few ways to find all the great clients you could ever want.
#1 Network – One of the best ways to find great clients is to put yourself out there. Networking online and offline is a fantastic way to meet wonderful people and future customers. Online, take a look at industry chat rooms and forums. Don’t forget the mainstream social networking sites like LinkedIn, Facebook and Twitter too.
Offline, check out your local small business association, chamber of commerce or other industry associations.
#2 Blog – Blogging is a fantastic way to share your experience, knowledge and skills with prospective clients. You can combine networking with your blogging endeavors and post links to your new blog posts on your networking sites.
Blogging will help drive potential customers to your services. Search engine results and external links will both help you build your client base.
#3 Referrals – If you’re looking for a sure-fire way to build your client base with great clients, ask your current best clients to refer others. You can even go so far as to offer a referral bonus in the form of cash or a discount on services.
#4 Affiliates – Depending on the size of your business and your desired business goals, you may benefit from an affiliate program. Paying others a commission to promote your business takes a bit of planning; however, it can really be worth it. You may end up building an empire.
#5 Free information – Okay, so you’re blogging, networking and you have an affiliate team or a referral program. What else can you do? You can offer free information about your industry. Think about your target audience and the problems they have.
If you are a freelance graphic designer, you might create a report about the five reasons why you need a quality logo. If you’re a freelance writer, you might offer a report on how to hire a freelance writer. Free information drives traffic to your website and services. It also demonstrates your credibility as an expert in your industry. Create free reports and publish articles, and you can even create free worksheets, online courses and newsletters.
There are clients out there just waiting for you to present yourself. Use your skills, knowledge and resources to attract your ideal customer. Give them every reason to hire you for their next project and every project thereafter.